Privacy Policy

1stAdvance is committed to ensuring the privacy and security of personal data and complying with relevant legislation. The following Privacy Policy sets out the personal data that we collect about you as a user of our products and services, including how and why we process your personal data, who we share it with, and your rights and choices when it comes to your personal data.

In this Privacy Policy, when we refer to "personal data", we mean information which could directly identify you (for example, your name or phone number) and information which could indirectly identify you, meaning that it could identify you when combined with other information which we hold about you (for example, your gender or date of birth). "Process" or "processing" means just about any conceivable use of personal data, including recording, storing, viewing or disclosing personal data.

1stAdvance Limited (company number 04531487) is the data controller of your personal data (referred to in this Policy as “1stAdvance” or “we”).

If you have any questions about your personal data which are not answered by this Policy, please contact our Data Protection Officer:

Data Protection Officer
1stAdvance Ltd, 21 London Road, Twyford, Reading. RG10 9EH

How we collect your personal data

Information provided by you

We collect your personal data to give you the best possible service. In general, we collect information from a variety of sources, including you when you interact with us to request a quote or availability check, open up an account, visit our website, complete a survey or contact us with an enquiry or complaint. This covers all channels of communication with us, including over the telephone, email, live chat, website, social media and in person.

We’ll collect the following information from you when you request a quote or availability check:

  • Your name
  • Job Title
  • Contact address
  • Email address
  • Telephone number
  • Company details

While 1stAdvance is focussed on serving the business community, it may be from time-to-time that individuals will purchase products and services from us. In this case, we may collect individuals financial details, including

  • Date of birth
  • Data from about you from a credit check (normally via our credit checking service provider)

We will also obtain or request the following information if you contact us with an enquiry or complaint:

  • Any information that you disclose to us as part of your enquiry or complaint
  • Necessary information to resolve your complaint, which could include:
    • Other supplier account details
    • Legal documentation

    If you enter one of our surveys or competitions, we will collect the following:

    • Your contact details
    • Any information that you disclose to us in your responses

    If you visit our website

    • Our website uses SSL encryption to ensure there is secure communication between your computer and our website. This encryption requires certain transient information to be stored on your computer. Some pages on our website use cookies, which are small files placed on your Internet browser when you visit our website. We use cookies in order to tell us how you’re using our site, which in turn allows us to continually improve how the site works, looks and delivers information to users. We also use cookies to offer our website users a more tailored experience in the future, by understanding and remembering your particular browsing preferences.
    • Where we use cookies on our website, you may block these at any time. To do so, you can activate the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website or to use all the functionality provided through our website.
    • For more information on the cookies we use, the purposes for which we use them, the details we collect and how you can manage your preferences, please see our Cookie Policy at here . By continuing to use our website you are agreeing to our use of cookies as described in our Cookie Policy.

    Information collected from other sources

    We may obtain your personal data when you interact with us through third parties, such as vendors and marketing services suppliers.

    Depending on the products and services you buy from us, we may also collect your personal data from sources such as credit reference agencies and industry data service providers.

    Third party sellers:

    • Your personal data will be passed onto us from third party sellers should you choose to interact with them to generate a quote, or purchase products via them.

    Credit reference agencies:

    • When you or your company opens up an account with us, we may require a credit check to determine the level of credit to provide for a purchase; these are performed for us by third party credit reference agencies.

    Industry data service providers:

    • We may, from time to time, receive information from databases that have you registered as users of similar products and services. This may include information personal information.

    How we use your personal data

    We’ll use your personal data for the purposes outlined below:

    To fulfill our contractual agreement to provide you with our products and services:

    • Where requested by you, to provide you with a quotation for any of our products and services
    • To deliver our products and services to you according to our contractual agreement
    • To manage data and validate invoices
    • To collect payments and manage payment plans
    • To contact you with important information about your account, including bills and statements

    To comply with our legal obligations, and for the establishment, exercise or defense of legal claims:

    • To comply with our regulatory requirements
    • To meet our data protection obligations to verify your identity, before we provide you with information relating to your account
    • To resolve any disputes relating to products and service you purchase from us
    • For the detection and prevention of crime, including any investigations into potential fraudulent activity
    • To ensure that your contact details are correct
    • To respond to requests for information from the police and government bodies, to support in criminal investigations

    Where we have legitimate business interests:

    • To respond to customer enquiries and complaints
    • To manage payment schedules, credit levels and debt collection
    • To understand customer behaviour, so that we can provide you with products and services that are best suited to your requirements
    • For management information (MI) reporting purposes, to help us continually improve our offering to our customers
    • To provide you with information about products and services that we think you’d benefit from, by post, telephone or by electronic means


    We may send you relevant information about products and services that we think you’d benefit from. This could include updates about products and services you may already have.

    We’ll never sell your data to third parties for marketing purposes. However, we may send you recommendations about third party products and services that could be of interest to you.

    This information could be sent to you via text, telephone, email or post.

    You can opt out or update your marketing preferences at any time by unsubscribing from our email lists, or you can contact us by:

    Post: Customer Services, 1stAdvance Ltd, 21 London Road, Twyford, Berkshire. RG10 9EH

    Sharing your personal data

    Third Parties

    Your personal information may also be shared with any company is a vendor of products and services that we provide to you where necessary for internal administrative purposes, corporate strategy, auditing and monitoring and research and development. We may also share your personal information with our sister companies where they provide products and services to us that help us to provide products and services to you as our customer.

    Your personal data may also be shared with the following categories of third parties:

    • Fraud protection and prevention services, such as the TRAS fraud prevention agency, to help us to identify any potential fraudulent activity and for the prevention and detection of money laundering
    • Outsourced contact centres, who assist us in our customer service operations
    • Debt collection agencies, to help us recover any outstanding debt
    • Credit reference agencies, to enable us to perform a credit check prior to entering into contract with you
    • Payment providers, to enable you to make on-line payments for our products and services
    • Printing and distribution services, so that we can send out mailings to you
    • Industry regulators, legal and tax services, to help us comply with our legal and regulatory obligations
    • IT service providers, to enable us to manage and host our IT platforms
    • Third party telesales companies and sales agents, who may contact you on our behalf with offers of our products and services
    • Social media platforms and management tools, to enable us to respond to any communications with you via our social media channels
    • Marketing and advertising agencies, to help us develop our marketing communications so that they are relevant for you
    • Survey hosting providers, to enable us to send out surveys to you so that we can learn from your feedback and improve our customer service
    • Voucher and gift fulfillment companies, should you be entitled to receive an incentive from us
    • Referral marketing platforms, should you choose to participate in our Refer a Friend scheme

    We will also disclose your personal data to third parties:

    (a)  where it is in our legitimate interests to do so to run, grow and develop our business:

    i.  if we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets;

    ii.  if 1stAdvance or substantially all of its assets are acquired by a third party, in which case personal data held by 1stAdvance will be one of the transferred assets;

    iii.  if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;

    (b)  to enforce our contract with you, to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or

    (c)  to protect the rights, property or safety of 1stAdvance, our employees, customers, suppliers or other persons.

    Some of the companies with whom we share your data may use your data in countries which are outside of the European Economic Area. Please see the section below entitled "Where is my personal data stored?" for more detail on this aspect.

    Any third parties with whom we share your personal data are limited (by law and by contract) in their ability to use your personal data for the specific purposes identified by us. We will always ensure that any third parties with whom we share your personal data are subject to privacy and security obligations consistent with this Privacy Policy and applicable laws.

    Save as expressly detailed above, we will never share, sell or rent any of your personal data to any third party without notifying you and/or obtaining your consent. Where you have given your consent for us to use your personal data in a particular way, but later change your mind, you should contact us and we will stop doing so. You can do so by:

    Post: Customer Services, 1stAdvance, 21 London Road, Twyford, Berkshire. RG10 9EH

    Where is my personal data stored?

    1stAdvance is based in the European Economic Area. However, we may have to share personal data with third parties located outside of the EEA or process your data ourselves outside of the EEA in countries, including (but not limited to) the United States, Canada and India. Your personal data may be processed by staff operating outside the EEA working for us, other members of our group or third party data processors for the purposes set out in this Privacy Policy.

    When we do send personal data outside the EEA, we will ensure that appropriate safeguards are in place to protect your data in accordance with European data protection requirements, such as the General Data Protection Regulation (GDPR). These may include:

    • Sending information to countries which have been deemed as having adequate protection by the EU
    • Entering into European Commission approved standard contractual arrangements with the third party, or in the case of US based service providers, ensuring they have signed up to the EU-US Privacy Shield (see further

    For more information, please contact us by:

    Post: Customer Services, 1stAdvance, 21 London Road, Twyford, Berkshire. RG10 9EH


    1stAdvance have implemented appropriate technical and organisational measures to protect the confidentiality of the personal data that you entrust us with. We update and test our physical, logical and procedural security controls on an ongoing basis. These include limiting access to your personal data to those who need it and training our employees about the importance of maintaining the privacy and security of your personal data.

    How long do we keep this information?

    We’ll only store your personal data for as long as is necessary to fulfill the purposes outlined in this Privacy Policy or for as long as we reasonably consider necessary to establish, exercise or defend our legal rights. Your data will be retained in line with statutory and regulatory requirements. The criteria used to determine these retention periods includes:

    • To comply with the statutory retention periods for accounting records, as set by the Companies Act and HM Revenue & Customs (HMRC).
    • To comply with the retention periods set by the TRAS Fraud Prevention Agency
    • Where our retention periods are not governed by legislation, our retention policy is based on commercial justifications, which have been set in accordance with the principle of retaining personal data for no longer than is necessary for the purposes for which it is processed. These include:
      • To enable us to provide you with our products and services
      • To allow us to resolve any disputes or complaints
      • For the detection and prevention of fraud

    Data subject rights

    The following section sets out your rights in relation to your personal data. This includes your rights under the Data Protection Act, in addition to the enhanced rights that you will be entitled to post 25th May 2018, following the coming into force of the GDPR.

    If you would like to exercise any of your data subject rights, please contact us by:

    p>Telephone: 0800 599 9145
    Post: Customer Services, 1stAdvance, 21 London Road, Twyford, Berkshire. RG10 9EH

    You have the following rights and choices in relation to your personal data:

    1.  You have the right to request access to a copy of your personal data. You are entitled to obtain confirmation that your data is being processed, access to a copy of your personal data, and other supplementary information which largely corresponds to the information that should be provided in a Privacy Policy. Should you wish to exercise this right, please contact us with a description of the information you would like to see. We will provide our response to you without undue delay and within one month of receipt of your request. Please note, however, that in certain circumstances we are not required to provide the information requested. Where requests are manifestly unfounded or excessive, in particular because they are repetitive, we may charge a reasonable fee taking into account the administrative costs of providing the information, or refuse to provide the information. Where we refuse a request, we will explain our reasons for the refusal, and remind you of your right to complain.

    Certain personal data may be exempt from such requests in certain circumstances. If an exemption applies, we will tell you this when responding to your request. We may request that you provide us with information necessary to confirm your identity before responding to any request you make.

    2.  You have the right to ensure that any information we hold about you is accurate and kept up to date. Please let us know if you would like to update any inaccurate or incomplete records.

    You are also entitled to the following additional rights under the GDPR. These rights will become effective after 25th May 2018.

    3.  You have the right to request that we erase your personal data on the following grounds:

      • Your personal data is no longer necessary in relation to the purpose for which it was collected or processed
      • If the processing is based on consent, you choose to withdraw your consent and there is no other legal ground for processing
      • You object to processing, and there are no overriding legitimate grounds to continue the processing
      • Your personal data has been processed unlawfully
      • Your personal data must be erased for compliance with a legal obligation

    4.  You have the right to request the restriction of processing of your personal data under specific conditions, unless we have a lawful reason to continue, such as for the establishment, exercise or defense of legal claims.

    5.  You have the right to request a copy of personal data you have provided to us in a structured, commonly used and machine readable format, so that you can transmit this to another organisation. Where technically feasible you can also request that we transmit this data to another organisation.

    6.  You have the right to object to processing which is based on:

      • Legitimate interests
      • Tasks carried out in the public interest
      • Direct marketing

    7.  You have the right not to be subject to any decisions made based solely on automated processing, including profiling, which produces legal effects or significantly affects you. Where such decisions are made, you have the right to:

      • Obtain human intervention
      • Express your point of view
      • Obtain an explanation of the decision and challenge it


    If you would like to make a complaint, please contact our Data Protection Officer:

    Data Protection Officer

    Post: Customer Services, 1stAdvance, 21 London Road, Twyford, Berkshire. RG10 9EH

    You also have the right to lodge a complaint with the supervisory authority, the Information Commissioner’s Office.

    Changes to the Privacy Policy

    This Privacy Policy does not form part of any customer's contract with us and we may amend it from time to time. Any changes we make to our Privacy Policy in the future will be posted on our website and, where appropriate, notified to you by email.

    The practices described in this Privacy Policy are current personal data protection policies, as of 15th May 2018.